Phil Griffin, formerly of Anonymous Content, has joined Rockhard Films, Los Angeles for spot and music video representation in the U.S. and Canada.

A British director, who started out as a dancer and choreographer; in the 90s Griffin worked at MCA Records in the marketing department, commissioning videos and photo shoots for artists including Mary J. Blige, Kim Wilde & Bobby Brown.

Since Griffin took the leap into music video directing in 1997, he has never looked back.  During the past six years, Griffin has cemented his position as one of the UK’s most prolific and airplayed directors. It his understanding of marketing and choreography combined with his superb taste in lighting and art direction, along with his appreciation for beauty, that consistently places Griffin working with the hottest names in the industry.

Recent music videos include "Rehab" and "Back in Black" for six-time Grammy nominee and five-time winner Amy Winehouse, along with videos for Paul McCartney, Prince, Bon Jovi, and a dance extravaganza for Basement Jaxx. 

In 2007, Griffin made his foray into commercial directing, and has since directed spots for clients including Tk Maxx, GHD (featuring Helena Christensen), and Max Factor.

Phil Griffin joins the current roster of Rockhard Films, which houses Marc Klasfeld, Ray Kay, Keir McFarlane, Rob Pearlstein, and Tony Petrossian. Lorraine Kraus is the Executive Producer.

Craig Skrzypecki represents West Coast and Texas; Jim Deloye represents Midwest; Sarah Lange represents Southeast and MA; Robin Frank Management represents New York; Rockhard Films is represented by Steam Films in Canada.