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Leading bicoastal/international multimedia and content creation firm, Crossroads, recently announced some significant infrastructure changes within their Commercial division to help accommodate the company's recent bevy of talent signings. Sharon Lew, while maintaining her Head of Sales position, will now take on the executive producer role in the New York office as well. Carole Hughes, Michael Fekete, and Joseph Uliano handle the executive producer duties for the Los Angeles office. Sharon has worked within the Crossroads family for nearly 20 years, with only a short stint outside the company walls when she operated her independent repping firm, Lew & Company. All the while, Lew maintained her relationship of repping the Crossroads Commercial division independently on the east coast.
Owner/EP Cami Taylor welcomes the change, "We wanted to utilize Sharon's immense talent, ambition, and production knowledge in a more powerful way. Sharon has been an asset to Crossroads for so long, and her longstanding relationship with the directors and clients alike only make the decision to move her into the EP role that much easier."
In addition, both east and west coast repping talents have been revamped. Independent Samantha Tuttlebee will represent the company on the east coast, while Mary Matusz will be brought in-house to handle sales for the company out west. Sharon notes, "We look forward to working with the talents of Sam and Mary. Their youth, exuberance, and knowledge of the commercial ad community will no doubt garner substantial attention for the Crossroads brand."
Crossroads is represented by senior in-house sales rep Janice Harryman in the Midwest.
The commercial division roster includes: Russel Bates, Trudy Bellinger, Steve Eshelman, Goetz Brothers, Harvey, Bruce Hurwitt, Samuel & Gunnar, Wayne Isham, Julia Jason, Sam Katay, Nick Lewin, Nic Mathieu, Marcus McCollum, Jayson Moyer, Mike Nelesen, Mark Pellington, Gillean Proctor, Kieran Walsh.
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