SourceEcreative has covered the development of stereoscopic 3D content for television extensively, with both online coverage of the production of 3D TV spots and also by hosting several seminars on 3D production for TV commercials. The clips below present useful and relevant information on 3D advertising provided by panelists at our NAB 2010 seminar, "3D Commercials: Ready for Primetime?" Each video addresses a key question that agencies, clients and producers might ask when considering a 3D project. Just click on the images below to view these video Q&A segments.
"What is the current interest level for 3D based advertising?"
"What source material makes sense to be produced in 3D?"
"What is the learning curve when producing media for 3D outlets?"
"What was the approval process like?"
"When to shoot 3D as opposed to manipulating media in post?"
"Will we see the return of the 60 sec commercial to cope with the needs of 3D?"
"Who can you trust to create a 3D workflow that meets current standards?"
"Who will dictate the standards as we go into the future?"
"What advertisers will take the lead in adopting 3D as a tool?"
"Will you be able to make any content into 3D in post?"
"Who will lead consumers from a 2D experience to 3D?"
"How important is the agencies role in leading clients to 3D?"
"What is the cost increase to shoot in 3D compared to 2D?"
"What will the difficulties be with an in-home experience?"
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