SourceEcreative

South Africa
THE DIVERSITY OF SOUTH AFRICA
by Julie Mynatt

South Africa can be best described in one word: Diverse. Diversity in climate, locations, languages, cultures and resources give the country an enormous richness and depth to its creative landscape.

The transformation of the South African film community is rapidly altering the view from the outside world. Now a highly desired location, agencies are recognizing the advantages to shooting in the country as the current advertising landscape has morphed into a multi-billion dollar industry. Homegrown agencies co-exist with outposts of multi-national agencies, pumping more than $2 billion per year into the country’s economy. Feature filmmakers, independent and studio-backed, take advantage of the talented, creative crews available in the country.

That said there is undoubtedly an abundance of production energy and sense of progress about the region. Directorial finesse abounds with more and more South African directors being discovered by overseas clients as vibrant creative resources for projects shooting both at home and abroad...


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