Mirror Films Adds Humor, Reality And a New Director of Production

Los Angeles based Mirror Films has expanded its roster to include directors Greg Pritikin and Robin Hays  and newly-named Director of Production Lorraine Schreyer.

Pritikin and Hayes join a Mirror Films’ roster that includes Directors Kevin Kerslake, Doug Walker, Chris Woods, Mark Williams, Louis Pascal Couvelaire and Bobby Montero.

Pritikin studied drama at the Cincinnati Conservatory of Music and also attended Columbia College in Chicago for Theatre Directing. His love of filmmaking began when he was seven, threading his home movie projector with 16mm prints from his father’s extensive collection of 1940’s musicals and comedies, and he started to make his own 8mm films at the age of eight.   Since then he went on to direct the comedies “Totally Confused” and “Surviving Eden.” He’s best known for the film “DUMMY,” starring Adrien Brody, Illeana Douglas and Milla Jovovich. 

Recently, Pritikin stepped into the digital limelight for his work on season two of the IKEA webseries “Easy To Assemble,” which features appearances by Keanu Reeves, Kevin Pollack, Justine Bateman and Harry Shearer.  The web series has garnered over five million views and counting. Advertising Age called it the “most-watched sponsored web show” in its second season.

Currently Pritikin is in post-production on a TV pilot called "Monster of the House" which  he wrote and directed. He has been hired to direct a horror film for producer Joel Silver at Warner Brothers, as well as a drama starring Disney’s “Wizards of Waverly Place” star, David Henrie.

Also joining the roster at Mirror Films is Robin Hays, who won the spotlight last spring for her work directing a series of web spots for Honda’s Blue Skies For Our Children campaign. The project is comprised of 15 short films, which feature children speaking about the planet and our future. The films were completely unscripted and unrehearsed. Each piece is built into the client’s existing website, where animated flowers each reveal a story. The work won Silver at the 2009 Digital Marketing Awards. 

A native of Vancouver, Hays has been working on film sets since she was seventeen. Out of film school she worked in many capacities from painter, to props, production manager to producer. Her producing credits include “Alive in Joburg” and “Adicolor Yellow” for Neill Blomkamp and “Terminus” for Trevor Cawood.  The fall of 2006 marked Hays’ debut as a director.  Along with the Honda web spots, her work includes projects for VISA, Bank of Montreal, Adidas and Dr.Oekter, and has earned her recognition in the new directors showcases of SHOOT magazine last year and Shots in 2008.

“When I became aware of Robin’s work I was simply blown away,” says Mirror EP Eric Barrett.  “She hit a cord in me that still resonates to this day.  Her work is so fresh and organic that, when I see it, I’m reminded that true talent doesn’t lie in the glitch of Hollywood or mainstream media.  It lies within the soul, and it takes a special director to be able to bring that soul up on the screen, which she does with great passion.”

Lorraine Schreyer moves to Mirror Films as Director of Production from Ogilvy West, where she produced projects for such clients as Cisco, Mattel and BP. As head of Ogilvy’s in-house production studio, she supervised production of broadcast TV, web content, editorial and VFX. As a line producer, she has also worked on long form projects as well as music videos.  

With independent features in New York as her training ground, she landed a gig at NBC’s “Saturday Night Live” and quickly rose through the ranks of production working at Epoch Films and Marcus Nispel’s Portfolio Artists Network.  She spent the next seven years in L.A, working for such production companies as H.S.I., RSA, DNA and A Band Apart. She‘s produced videos for such artists as Justin Timberlake, Avril Lavigne, Christina Aguilera and Kanye West, as well as commercials for brands like McDonald’s, Chrysler and Sprite.

 Published January 22, 2010