Pirate Launches Hook Music, an Online Music Search Tool

Toronto and NYC-based Pirate recently helped develop and launch an online music search application tailored to meet the demands of professionals in film, TV, and other media. The service, called Hook Music, allows clients to instantly sift through thousands of songs that are pre-cleared for licensing,  compare them side by side and share them with remote colleagues. To make the process of song selection simpler, faster and more efficient, Hook’s team has exhaustively analyzed their entire music library and identified each track's hook, saving clients the tedium of having to listen to endless songs from start to finish.

"Hook fills a major gap in the industry," says Pirate Partner/CEO/Director Tom Eymundson. "Finding the perfect track that both complements your footage and speaks to the messaging of your clients has always been a laborious, time-consuming task. With Hook, you can instantly sort music by category and listen to the tracks in rapid sequence. You can literally listen to 10 hooks in 10 seconds, transforming what was a tiresome, never-ending process into something simple and, honestly, really fun."

Adds Pirate CCO Tag Gross, “we know music as well as anyone, and we also know how difficult it can sometimes be to seek out and narrow down the perfect sound for your project."

Hook features a navigation screen with a simple  layout offering multiple search options: "tone," "texture" or keyword. To further refine the search, "tags" may be chosen one at a time, including instrumentation vocals genre, vibe and seasonal. The number of matching tracks instantly appears on screen, and Hook rapidly synthesizes them into a playlist.

Clients can listen to the playlist by full-length tracks or by hook only, in nonstop sequence or one by one on demand. Users can generate and store multiple playlists through a simple click-and-drag setup as well as add comments which can then be easily shared via email. Recipients will have access to playlists with a fully functional Hook site, sans only the ability to search for new tracks. Songs can then be downloaded as high-quality mp3s –even the license inquiry is done on-line.

Hook is fully compatible with Mac or PC computers

Published January 29, 2010