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Music & Sound
Right Tracks
Family Affair Inside the Boutique Feel and Loft Vibe of Plush NYC
At Mophonics, New Talent Finds a Fertile Place to Grow
Sonixphere Represents a Fresh World View for Ad Music
It's Half of the Story Lend an Ear to Our Sponsor Showcase

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It's Half of the Story Lend an Ear to Our Sponsor Showcase
by Halyce Naparstek
1 May, 2012

Music, sound design and audio mixing often drive the mood and narrative of a commercial or film just as much as the visuals do, as you'll see here.

Great examples of music, sound design and audio post set the mood, the tone and the beat for many commercials, web videos and short brand films.  Aural illustrations abound in our "greatest hits" collection of sponsor work.  The excitement that builds in Yessian's spot for NBC's "The Voice," leads to an end result featuring TV icon Betty White (who knew what a force she would become in her later years?). SuperExploder brings a light-hearted touch to spots for Crayola, just as Sonixphere brings an ominous tone to people struggling with their mortgages in their track on a spot for the Ad Council. Mophonics adds a light hearted, head-bopping techno beat to work for Hyundai. PlushNYC brings suspense in their sound work on HBO's promo for "The Game of Thrones." These spots, and many more, are included in this "Right Tracks" Special Feature showreel.

 Chapter 1: Plush...       Chapter 2: Mophonics       Chapter 3: Sonixphere...       Chapter 4: Showcase...

Client: Ad Council
"Frozen"
People struggling with their mortgage payments are petrified.
Product: MakingHomeAffordable.gov
Music: Sonixphere
Show Video
Client: Ad Council
"Chase (Feed the Pig :60)"
Man chases his retirement fund piggy bank across town.
Product: FeedthePig.org
Audio Post: PlushNYC
Show Video
Client: Anheuser Busch
"Eternal Optimism"
Great moments in history are celebrated with Budweiser.
Product: Budweiser
Music & Sound Design: Yessian
Show Video
Client: Avon
"Step into Sexy"
Beautiful woman is seduced by this tantalizing fragrance.
Product: Step into Sexy
Music & Sound Design: Tonal
Show Video
Client: Booster
"Booster (Trailer)"
Trailer for the crime thriller form Matt Ruskin.
Product: MOVIE TRAILER
Music & Sound Design: Tonal
Show Video
Client: Cadillac
"Trike"
Boy riding a tricycle deftly dodges sidewalk obstacles on his way home.
Product: Shield
Music & Sound Design: Mophonics
Show Video
Client: Chili's
"Law Library"
Lawyers and paralegals determine that it is not in fact against the law to only order appetizers for dinner.
Product: Restaurant
Music & Sound Design: Tonal
Show Video
Client: Columbia Outerwear
"Ice Course"
The Ice Man proves his superhuman mettle via a frozen obstacle course.
Product: Sportswear
Music & Sound Design: Sonixphere
Show Video
Client: Crayola
"Color Your World"
A girl's drawings come to life in her family's kitchen.
Product: Crayons
Sound Design: SuperExploder
Show Video
Client: Dodge
"Musician"
Struggling young country musician tirelessly drives her Ram to every gig.
Product: Ram Truck
Music & Sound Design: Yessian
Show Video
Client: ESPN
"Scoreboard"
State Farm may not mesh well with the accident-prone Gameday crew.
Product: College Gameday
Sound Design: SuperExploder
Show Video
Client: ESPN
"Stooges"
Two ESPN analysts audition for roles in the Three Stooges.
Product: The Three Stooges
Sound Design: SuperExploder
Show Video
Client: Extinction
"Extinction"
Short film puts environmental issues into alarming perspective.
Product: SHORT FILM
Audio Post: PlushNYC
Sound Design: PlushNYC
Show Video
Client: Gamestop
"Boom Baby Boom"
Dialogue from Gears of War 3 is autotuned and mixed into a song.
Product: Gears of War 3
Music: Sonixphere
Show Video
Client: Gillette
"Launch"
Trio of male celebrities are the Masters of Style.
Product: ProGlide Styler
Music & Sound Design: Yessian
Sound Design: Yessian
Show Video
Client: Google
"Speed Tests (Montage)"
A race to the finish between a projectile potato, sound waves, lightning, and the new Google Chrome beta.
Product: Chrome
Audio Post: PlushNYC
Show Video
Client: Google
"Dear Sophie"
A dad uses Chrome to share memories with his daughter as she ages.
Product: Chrome
Audio Post: PlushNYC
Show Video
Client: HBO
"Game of Thrones Promos"
Two teaser trailers for the new HBO show Game of Thrones.
Product: Game of Thrones
Audio Post: PlushNYC
Show Video
Client: Head & Shoulders
"Michael Phelps"
Head & Shoulders gives Phelps the confidence he needs to perform at the elite level of an Olympian.
Product: Dandruff Shampoo
Sound Design: SuperExploder
Show Video
Client: Hyundai
"Can't Drive"
Jeff Bridges tells of all the things you can do from the rear seat of the Hyundai Equus.
Product: Equus
Music & Sound Design: Mophonics
Show Video
Client: Illinois Lottery
"Cash for Life"
A man in a spacesuit seems rather unlucky in day to day life but gets rewarded with a winning lottery ticket.
Product: Lottery
Audio Post: Sonixphere
Sound Design: Sonixphere
Music: Sonixphere
Show Video
Client: Lifetime Television
"Big Spender"
Jennifer Love Hewitt does a sexy burlesque routine to a classic song.
Product: The Client List
Music & Sound Design: Tonal
Show Video
Client: Mio Energy
"Watering Hole (Cheetah)"
Cheetah laments the widespread consumption of Mio Energy.
Product: Energy drink
Audio Post: PlushNYC
Show Video
Client: MSG Network
"Summer Never Sounded Better"
Sports on MSG+ provide the sounds of summer.
Product: MSG+
Audio Post: PlushNYC
Sound Design: PlushNYC
Show Video
Client: Muscle Milk
"Dave"
Dave drinks Muscle Milk which has its upside.
Product: Muscle Milk
Music & Sound Design: Mophonics
Show Video
Client: NBC
"Vocal Kombat"
Its about time somebody wanted Betty for her voice and not her body!
Product: The Voice
Music & Sound Design: Yessian
Show Video
Client: Orbitz
"Seven Natural Wonders of the Sports World"
Vote for the Seven Natural Wonders of the Sports World on Orbitz's site.
Product: ESPN
Audio Post: PlushNYC
Show Video
Client: PNC
"Anthem"
PNC understands the importance of the first five years of a child's life.
Product: Bank
Music & Sound Design: Yessian
Audio Post: Yessian
Show Video
Client: Prudential
"Buildings (SOS)"
Lights blink throughout a city at night, transmitting a distress signal.
Product: Banking
Audio Post: PlushNYC
Show Video
Client: Sears
"Fridge"
Vignettes of families using their spacious and versatile Kenmore fridges.
Product: Kenmore Refrigerator
Music & Sound Design: Sonixphere
Show Video
Client: Tassimo
"Brewbot Beats"
A Tassimo instant coffee maker comes to life.
Product: Coffee maker
Audio Post: PlushNYC
Show Video
Client: The California Endowment
"Transform"
An abandoned community comes back to life safer and healthier.
Product: Health Insurance
Music & Sound Design: Mophonics
Show Video
Client: The Department of Transport
"Named Rider"
Neon signs humanize motorcycle riders and make them more visible on the roads on which they ride.
Product: Think!
Music & Sound Design: Mophonics
Show Video
Client: Thomson Reuters
"Rachel"
Woman stays up to speed on business news on her way to work.
Product: News Wire
Music & Sound Design: Tonal
Show Video
Client: USA Network
"Characters Unite"
Diverse people unite to take a stand against intolerance.
Product: PSA
Audio Post: SuperExploder
Show Video


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